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“A great business at a fair price is superior to a fair business at a great price.” 

                                                                                                                                  –Charlie Munger


our story

A-6684 Capital is a private equity firm focused on identifying and acquiring operating businesses. We seek to purchase controlling stakes in companies that are profitable and build upon the work of its associates, managers and owners. Our approach to managing businesses is with a long-term horizon in mind, while consistently seeking maximum efficiency and always striving for operational excellence. 


We seek to build upon our past experiences of actively managing small and medium sized enterprises, in order to optimize existing structures and unlock value. While remaining agnostic with regard to specific industries and sectors, relevant investment opportunities are those that we can understand and where general management expertise is the predominant core competency required.


In a world where many companies are good enough, we seek to make them the very best that they can be by focusing on business fundamentals, applying common sense and approaching each challenge with humility and passion. The core values we adhere to and which are instrumental in enabling us to accomplish our shared goals are Meritocracy, Team Orientation and Learning & Development. By operating in such a manner, we are best positioned to leverage the skill sets of our team and work in a cohesive manner that enables us to achieve our objectives.  

Our firm's name is the specific identification number of Susan Rapaport, as originated in Auschwitz during the holocaust. Susan Rapaport is the maternal grandmother of our Founder and CEO and remains a guiding force with respect to the way in which we conduct ourselves and the values we adhere to. Susan’s strength and resilience are attributes that we wish to exemplify in our dealings, as is the pursuit of meaning in all that we do. 


our team

Senior Associate

rachel abudy

Senior Associate

Bradley Rubin

Chief Marketing Officer

Alissa Goren
Alissa Headshot.jpg

our philosophy

In an environment in which growth is vigorously pursued, we place an emphasis on the underlying value inherent in operating businesses. Such value is typically exhibited in the fundamental economics of a company’s offering and the way in which it conducts itself operationally. Traditional businesses that have achieved long standing profitability are those that ultimately possess the value attributes applicable to our investment approach. 


Being value oriented requires of us to be agnostic in terms of sectors and industries, and to maintain a broad view in terms of potential investment opportunities. Our uncompromising focus is on being able to fully comprehend the value inherent in an investment prospect and the way in which we can contribute to its further success. This same attribute requires of us to avoid areas in which domain expertise is the key determinant of success, but rather where general management is the ultimate contributing factor. Our disciplined approach in this area is what enables us to maintain a broader viewpoint in our search for potential businesses to acquire.

Risk is a necessary and interchangeable component of any potential returns ultimately achieved for our stakeholders. Our approach is to purchase control or effective-control in operating businesses, which enables us to mitigate the risks associated with operations. In addition, our philosophy of proactive and ongoing management enables us to unlock value in a manner that compensates for the specific risks being incurred with any given investment opportunity.  


Higher returns are typically achieved through the use of leverage and by assuming unjustified levels of risk. And while returns matter, protecting the downside is always more important than any potential upside. Financial prudence begins with the management of our own operations and is of paramount importance during the acquisition stage. Thereafter and throughout the entire investment cycle, we anticipate assuming healthy levels of risk in a manner that fairly compensates us for such activity. 

The pursuit of excellence is an extremely challenging and everlasting ideal. While action is many times warranted and at times required, execution is THE key ingredient to the eventual success of any initiative. As a company evolves, behavioral norms and habits that do not correlate with optimal performance become an inherent part of its culture. Such realities lead to high levels of frustration amongst stakeholders, bloated costs structures and an ever-broader acceptance of mediocre performance. 


To achieve operational excellence and overcome such realities, we believe that it is of critical importance to have an approach to operations that is bottom-up. This same approach places an emphasis on the monumental difference between building versus managing, allowing for participants to accumulate both knowledge and experience. With most operational skillsets being transferable to different settings and situations, this same experience and knowledge can then be compounded over time, resulting in true differentiation and ultimately outperformance.


contact us

61 Eilat Street

Suite 903

Tel Aviv, 6684525​

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